Being a small business owner was never the plan but I am so grateful that I am because it opened up a whole new world of fabulousness.
After a successful marketing career of over 25 years with major brands, I wanted a new challenge. So I took a risk (much to colleagues complete surprise) and left my comfortable and stable job. Believing in fate, I knew I would find a new passion. Well turned out I could use my old passion in a new world – the wonderful small business community.
I wake up happy and get to do what I love to do everyday.
25 Years Experience
With over 25 years experience spent in marketing and business development, spanning business to business and business to consumer, I have learned so much working with different industries. It has been a real pleasure to work with brands including Asda, Selfridges, Harvey Nichols, Libertys, Marriott, Peugeot, Flybe, USC, All Saints and National Trust. And a variety of football clubs, although I still no nothing about the game!!
One thing has always been consistent, I have been passionate about what I do and whether it has been developing a new consumer product, leading a major marketing programme or coming up with a solution to a marketing or business issue – it is about asking the right questions and challenging the norm. And what extra sparkle I can bring to ensure it stands out to attract customers.
Scary….Setting Up Your Own Business
A few years ago, I decided to set up my own business as I had developed a strong marketing proposition and a plan of how to stand out in a crowded market.
Having your own business is very different but exciting. And how fabulous to suddenly be the marketing expert as well as the customer service, operations, finance, risk and legal department. I love to learn so set about finding as many sources as I could in setting up a new business – to go from complete novice to small business expert. I am amazed by what I have managed to learn and how supportive other people have been along the way (many of whom I now have the privilege to call friends).
So I set up the Little Artisan Studio where I have developed creative workshops which are relaxed and friendly, with the emphasis on having fun and encouraging attendees to make something really special they can take away and be proud of. The workshop topics are different from traditional crafts as I wanted to be different – to stand out in the crowd of craft workshop providers.
Along the way I met other small business owners who asked for my help on marketing. Coming up with a great idea, product or service is only the start and your business should live and breathe marketing – from how you treat customers to what your brand stands for to your business values to engaging with customers and lots more. So much wider than a logo and colours.
Helping Small Businesses to Standout
I now combine my marketing and business development background with the skills I have learned in developing and managing my own small business.
“Lisa is a true professional in every sense of the word. She is innovative, creative and extremely giving and over-delivers at every opportunity. I have used Lisa many times for help with my branding, my creatives and for making things in my challenge look pretty. I can’t recommend her enough, she is truly amazing!!!”
I am committed in helping other small businesses stand out in their market place too.
And I am happy to teach you how to do your own marketing or I can help you do it.
Little Artisan Marketeer is
Clear – expert marketing advice, with no jargon and with transparent affordable pricing
Small – specialist in delivering results for small business owners and small enough to care
Personal – tailored to your specific needs. Learn how to market or I can do for you
All with a Little Artisan flair!