Buggle Betty Productions Case Study
Buggle Betty Productions was inspired by a staffie cross who was adopted from a dog rescue centre.
The business started in April 2017 offering a photoshoot so a graphic design could be created and framed, as well as dog themed products such as notepads and cards. But even through the product range was hugely extended and a website created in July 2018, reliance for sales was still via their Etsy page. Michaela and her partner were not sure how to drive more sales.
Michaela approached me after seeing my Instagram posts because she liked my approach and it was like “I was talking directly to her”.
Using the WOW package, I provided an analysis of the existing marketing activity and more importantly the opportunities to standout and drive sales. Their products are great so it was a matter of strengthening their brand and proposition.
My recommendation was for Buggle Betty to be the voice of the business, where she would be the centre, including ‘Made by Buggle Betty’. Overnight the positioning has transformed as previously there had been no real connection apart from the name.
Buggle Betty is CEO with her adopted hooman parents as her assistants. She runs the show and it is all about her love for her furry friends.
The Buggle Betty Productions brand is much stronger, with a clear positioning, customer offer and brand strategy. With resulting increase in engagement.
Social Media Before
Social Media After
Michaela was so pleased, she asked me to develop a marketing launch strategy and plan to relaunch the business. Watch out, Buggle Betty Productions is going large!!
“We reached a point where we were unsure as to how to build the business, reach more potential buyers and increase our sales. Lisa gave us some great ideas, the focus needed to move forward and the knowledge we required to be able to market with confidence.
Lisa has been lovely to work with, friendly, good-humoured, professional and I can honestly say she went beyond and above expectations in order to help.
We could have easily gone off in the wrong direction with regards to marketing the business, Lisa expertise was well worth investing in order to be able to set off on the right foot. Would highly recommend her services. Buggle Betty Productions“
Michaela Greene and Buggle Betty, Owners of Buggle Betty Productions
Website Before vs After